For the Inventionland team, it’s an amazing feeling knowing that our designers play a pivotal role in providing product and packaging solutions. But sometimes that excitement is taken to a whole new level that’s closer to the heart.

BREW - Food DonationJust last month, the Inventionland team carried out a photoshoot onsite at George Davison Studios to complete product photography for Paula Deen Hugs Premium Select Pet Food for our friends at Hugs Pet Products.

Inventionland had the pleasure of designing the dog food packaging – from the photos, to the graphics, and more.  And the proof is in the print with the Inventionland logo printed on the back of each bag.

Well, that packaging that holds specially-crafted, wholesome and nutritious ingredients is now being used to feed dogs in need, too!

The Midwest Beagle Rescue, Education and Welfare (BREW) group works tirelessly to rescue beagles from high-kill shelters and provide them with foster homes where they will, for the first time in their lives, experience love.

As if it’s not rewarding enough to see the hard work of our designers on store shelves, it’s even more rewarding when that hard work is then used for a great cause.

So when Hugs and our CEO George Davison shared with us that the dog food would be donated to help the Midwest BREW feed their rescue dogs, we were thrilled!

It was a special delivery, to say the least, when our Inventionland-designed packages of Paula Deen Premium Select Pet Food were delivered to selfless BREW volunteers who open their doors (or doggy doors) to rescued beagles.

BREW sent six bags of the Beef & Rice-flavored Paula Deen Hugs Premium Select Pet Food to Toledo, Ohio to lend a helping paw to a volunteer who fosters senior beagles that need balanced food in order to keep these older dogs strong and healthy.

Since the Midwest BREW began in 2002, this organization has adopted more than 1,500 beagles into loving homes. At Inventionland, we are proud that our package design and our friends at Hugs’ pet food will contribute in designing a better life for beagles in need.

Learn more about the Midwest BREW and how you can help this great cause, too!

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Copyright Inventionland, 2015