Just two weeks ago, a team of Inventionland Creationeers were hustling and bustling to prepare trade show assets, including a new backlit sign with interchangeable graphics, for our friends at Jokari/US, Inc. who had to be prepped and ready for the Total Home & Gift Market at the Dallas Market Center, held June 22^nd-28^th.

Within this tremendous market event – which showcased everything from housewares to textiles to serveware and more – was the Dallas Gourmet Market, where the backlit sign craftily put together by our skilled Creationeers shined brightly to lead market attendees towards the Jokari booth.  There, for the first time in the company’s 40-year history, they showcased and took orders for a new collection of gourmet consumables, personally authenticated by Paula Deen!

The sign was designed to hold graphics designed with both the Jokari and Paula Deen logos. And, as we saw in a previous blog, the sign itself was a product of a lot of teamwork, skill, various material and processes. From graphic design to woodworking to electronics, the sign moved through various shops and hands until completion.

So, for all of the effort to get the project done under a tight deadline, what did Jokari think of the sign?

“The sign worked out really well!” said Jokari CEO Don Saller, who said he was very appreciative of the Inventionland Creationeers’ hard work to prepare the sign, as well as products and packaging for the market.

Paula Deen’s presence at the Jokari booth may have had quite a bit to do with the large amount of foot traffic Jokari received during Friday at the market, but we’d like to think our creative backlit sign helped to lead the way!

Until another trade show, keep updated with the Inventionland blog and follow us on Facebook and Twitter to see what’s happening around our invention factory!

Copyright Inventionland, 2016

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