The Story

Jokari/US, Inc. was looking to bring innovation to a new collection of solution gadgets to fall under their Kellogg’s license. Inventionland Creationeers had the opportunity to brainstorm completely new products that would fit both Jokari and Kellogg’s brand standards and expectations.

The Solution

Inventionland Creationeers designed the Kellogg’s Fruit Loops Cereal Box On-The-Go container, as well as its packaging, as a simple solution to many parents’ troubles – how can we pack cereal as a snack for the road in the most convenient way possible with no mess, while maintaining freshness? This BPA-free container holds up to 1 ¼ cups of cereal, while the easy pour lid makes every bite simple to snack on on-the-go. As the packaging states, “Perfect for lunches or a snack!”