The Story

Jokari/US, Inc. was looking for ways to help save consumers space in their already cluttered kitchen drawers by minimizing the amount of utensils needed to process just one fruit. By creating a unique multi-tool, Jokari found a way to “Make Life Better” for avocado lovers everywhere, but needed an effective packaging solution to showcase the product’s features and benefits.

The Solution

Inventionland Creationeers worked to create a packaging design that told the story of the Avocado Tool, while also remaining consistent with the Jokari brand. Our talented designers were able to break down the key features and benefits of this five-in-one tool and incorporate them onto the package to showcase how this multi-tool opens, pits, slices, scoops and mashes avocados with ease.