Recently, we noticed our Corporate Creative Director Jason, along with his design team that includes Creationeers Curtis and Clay, working on a top secret project for Davison Design and Development. But, by the sounds of the laughs and the cheers, we wanted to find out what they were up to, so we put on our detective cap and went to the solve the mystery!
Word on Better Way was that the always-creative and sometimes-crazy “Dare to Invent” cast was up to something, so we had to investigate.
As we sat back and observed through the opening in the Concept Cave, we noticed that Jason, Curtis and Clay, were paying special attention to their client Diana’s invention, the Chilly Mat.
So, being as innovative as we are, we put two and two together… they were working on a brand new “Dare to Invent” webisode about their latest product development success story… the Chilly Mat!
Once we cracked the case, we decided to take a better look at all of the evidence that led this client to invention success!
The first clue was that Diana had an idea to relieve pets from sweltering heat. From there, the design trio, who were up to their usual hilarious antics, engineered and tested a product prototype in a steamy scenario… You’ll have to watch the video that’s now live on Davison’s website to find out what we’re talking about!
Clue number two delved deeper into the product’s story. As it goes, this “cool” new puncture-resistant, durable plastic Chilly Mat has become such a hot commodity that it’s being sold under several different labels within the Hugs Pet Products company… Maze, Chillz and, now, Paula Deen!
The third and final clue was that Diana made a visit to Inventionland, where founder and CEO Mr. Davison took part in surprising the unsuspecting client inventor, who saw her product in full packaging for the first time, then received another big surprise when she was handed her largest royalty check to date!
Without a doubt, this latest “Dare to Invent” webisode is full of unforgettable antics and sweltering surprises that are sure to have you laughing and quite possibly crying out with joy at the success of our client, Diana, and her Chilly Mat product idea.
Watch now as Davison’s Better Way to Invent turns Diana’s Chilly Mat idea into a store-ready reality:
Copyright Inventionland, 2015
A typical client project is not licensed, sold in stores or profitable.
