The Story

Jokari/US, Inc. was looking to bring innovation and a little southern charm to their line of storage and organization products. Thanks to a license with celebrity Paula Deen, Inventionland Creationeers were able to design innovative household solutions like the Bag Holder in a way that reflected Paula Deen’s own southern style.

The Solution

The Bag Holder was created to integrate within the Paula Deen Everyday collection by Jokari. The simple cut-and-sew design required zero tooling, making it a cost-effective product to manufacture. The fabric holder with mesh insert easily attaches to any cabinet door or wall for easy storage and access of plastic grocery bags for reuse. Inventionland Creationeers not only created the Bag Holder for its functionality, but also designed it with style by incorporating a toile fabric with patterns inspired by Deen’s life in Savannah, Georgia.