The Story

Breading foods, or coating them with flour, cornmeal or breadcrumbs, is a technique used to create a crunchy, browned surface on foods that will be sautéed or fried. Preparing foods in this way can seal in moisture and add a great texture, as well as flavor. Unfortunately, it’s a time-consuming and messy process to set up and then clean multiple dishes for flour, egg wash and bread crumbs or cornmeal.

The Solution

We created the Bread It Ultimate Breading Station to make breading foods a quick, simple and neat process. The innovative product has three deep breading trays for egg, flour and breadcrumbs, which snap together and open out for a convenient breading station. When not in use, the trays can be collapsed and nested to store compactly. The trays also can be detached and used as serving trays for chips, candy and other finger foods. The Bread It is also dishwasher safe so clean up is a breeze!


The dishwasher safe Bread It Ultimate Breading Station makes it easy for everyday cooks to bread foods simply and neatly. The product includes three deep breading trays that snap together to easily hold eggs, flour or bread crumbs. They also can be easily detached for storing purposes or to serve chips, candy or other snacks.

This corporate product was invented and licensed by Davison for its own benefit.

Technical Drawings

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