The Story

Jokari/US, Inc. was looking to bring innovation to their new Paula Deen Holiday collection, thanks to a license with celebrity Paula Deen! This new collection would provide storage and organization solutions for everything holiday, making items easier to bring out and put away for the Christmas holiday season.

The Solution

Inventionland Creationeers designed the Paula Deen Holiday Tree Storage Bag as a solution for storing bulky Christmas trees that are often hard to handle. This innovative bag protects disassembled trees up to 9’ tall and can be carted away to storage with sturdy handles and wheeled sled plate design. With a zip of the bag’s simple cut-and-sew design, the tree is ready to store away for another year. Not only was the bag itself designed by our talented Creationeers, but the toile-patterned fabric was as well, with inspiration from Paula Deen’s own family Christmas decorations from years past.

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