Are you ready to go Inside Inventionland?
You’ve seen it before. Whether featured in a “Coolest Office Space” list or simply in one of our many blog posts – Inventionland is definitely a sight to be seen.
Through these posts, you were able to get a behind-the-scenes glimpse at what goes on inside of our 61,000-square-foot design facility.
Sure, those were interesting and gave you the chance to explore our digs. But, this year, we’re upping the ante. How so?
We’re giving you an exclusive look into our world here at Inventionland. Like we mentioned before, our invention factory has been recognized by world-wide media outletsas one of the world’s coolest offices and, each week, countless tour groups make their way around our creative space.
But, those impressive pictures and blog posts can only show and tell so much. After all, the magnitude of creativity that lives within the bounds of Inventionland is far too great to try and explain in simple terms.
This new video series kicked off on Monday as Senior Design Manager Clay gave the official introduction to Inside Inventionland.
In this series, you’ll learn about the inspiring stories of our Inventionland Creationeers as well as some never-before-seen behind-the-scenes footage from the world’s largest invention factory!
Top-secret footage like the clip that you just watched wouldn’t be possible if it wasn’t for the talented team over at George Davison Studios! This talented group has been working tirelessly to bring these stories to life!
Executive Producer Erin Monahan has been leading a team comprised of Producer, Director and Writer Tony, Videographer Mike, Editor and Videographer Tim and Sound Designer Jason. Together, this group coordinates everything for the Inside Inventionland series, from brainstorming and pre-production to production and post-production.
It all begins with Tony, who holds an initial Creationeer interview.
“The initial interview is to get them talking and get them used to being on camera and being asked questions,” said Tony, who also said he aims to help the Creationeers feel comfortable, so they can relax and tell their story as they’d like to tell it. “I interview them first to try to get an idea of who they are. I think a lot of people would say ‘My first impression is not who I am.’ You don’t know unless you sit down and talk to someone. That’s what we are going to bring out in these videos…”
In these opening conversations, he says that he always finds an additional source of inspiration.
“I record their initial answers. I go through and write it all out to help me decide in which direction I should go. Which questions did they answer most passionately?”says Tony.
With the initial recorded interview in hand, Allen works with his fellow team members to figure out the best way to conduct the Inside Inventionland interview.
From there, the team schedules a shoot date and confirms locations, camera angles and all of the other various details in their pre-production meeting.
“I like to see everything in front of me. It’s like putting together a puzzle without the picture. It’s about explaining a person, telling their story and what makes them unique,” he said. “I knew everybody here [was] creative, but the level of creativity, even outside of here, is amazing!”
It’s the latter that Tony believes makes Inside Inventionland such a cool series.
“[Viewers] get a look inside [Inventionland]; but, perhaps more importantly, at that person. You understand their background and personality and realize that nobody here is just going through the motions. All of that creativity – that goes into what they do here,” said Tony.
So, stay tuned for the next episode on Monday, January 18, to see which Creationeer’s creativity is exploding Inside Inventionland!
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Copyright Inventionland, 2016